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The Next Microsoft Band Will Come From Casio

Microsoft has now entered into a partnership with the electronics maker, Casio. The details of the partnership show that Microsoft will be licensing the sensor technology that was housed inside the company’s failed Microsoft Band fitness device. Casio devices will include this and other Microsoft developed technology to attempt improve Casio’s standing in a competitive industry. Those bitten by Microsoft’s entrance and abrupt exit from the industry may find it difficult to forgive – even if the technology is wrapped inside another manufacturer’s device. However, there are many Microsoft Band customers that still swear that, if not for Microsoft’s lack of material quality, the wearable was the best in its class – from a feature standpoint.  A durable wearable with long battery life from Casio, mixed with Microsoft’s sensor technology and fitness features could be a winning combination.

Press Release

Microsoft announces new licensing partnership with Casio

REDMOND, Wash., and TOKYO, April 3, 2017  On Monday, Microsoft Technology Licensing LLC and Casio Computer Co. Ltd. announced a new patent licensing agreement that includes broad coverage for smartwatch technologies. Casio’s smartwatches, which include Casio’s WSD-F10 and WSD-F20 Smart Outdoor Watch, enable modern personal connectivity, while also coming equipped with many sensors that support a complement of outdoor features such as activity monitoring, and altimeter, barometer and compass readings.

“Casio’s smartwatches combined with Microsoft’s technology will help customers all over the world achieve more from their wearables,” said Micky Minhas, head of Microsoft Technology Licensing LLC.  “This is an outstanding partnership that builds on Microsoft’s heritage of innovation in the technology powering personal wearables to boost Casio’s best-in-class products in this space.”

“Casio is committed to creating innovative products for all our customers, and this partnership builds on our longstanding relationship with Microsoft that’s covered products and solutions ranging from industrial handheld terminals to business information systems,” said Hiroshi Okumura, general manager of Intellectual Property & Legal Department of Casio.

Microsoft’s commitment to licensing IP

The patent agreement is another example of the important role intellectual property (IP) plays in ensuring a healthy and vibrant technology ecosystem. Since Microsoft launched its IP licensing program in December 2003, it has entered into more than 1,200 licensing agreements. More information about Microsoft’s licensing programs is available at http://www.microsoft.com/iplicensing.

About Casio Computer Co. Ltd.

Casio Computer Co., Ltd. is one of the world’s leading manufacturers of consumer electronics products and business equipment solutions. Since its establishment in 1957, Casio has strived to realize its corporate creed of “creativity and contribution” through the introduction of innovative and imaginative products. News and product information from Casio is available at http://world.casio.com/.

About Microsoft Technology Licensing

Microsoft Technology Licensing LLC was formed in 2014 to acquire, manage and license Microsoft’s patent portfolio.

About Microsoft

Microsoft (Nasdaq “MSFT” @microsoft) is the leading platform and productivity company for the mobile-first, cloud-first world, and its mission is to empower every person and every organization on the planet to achieve more.


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