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AI / Alexa / Amazon

Review: All-New Fire HD 10 Tablet with Alexa Hands-Free

I’ve owned several iterations of Amazon’s Fire tablet. In the early days, the UI and performance were horrid, making Amazon’s devices almost unusable. But, things have definitely changed since those early days. With each new hardware version, Amazon continues to repair mistakes and get closer to delivering something actually useful. While any Android or iOS-based tablet is still a consumer consumption device, Amazon is making it a lot easier for customers to settle on its ecosystem . Amazon continues to also make it hard to label the company under a specific category. Is it a cloud company? Is it a voice-assisted speaker company? Is it a grocery company? Now, with this latest refresh of the 10-inch tablet, Amazon is pushing further into the tablet hardware category.

But, in the end, its about the Amazon ecosystem. Everything that Amazon makes works to open doors to the Amazon ecosystem to lure the customer deeper into engagement. Deeper engagement means an open pocketbook.

This new 10-inch tablet is a great example of that happening. The tablet is the best performing yet. The screen is the most vibrant. And, though I’ve always considered an 8-inch tablet to be the right size for me – somehow Amazon has figured out how to change my mind.  As you’ll see in the photos below (8-inch vs. 10-inch comparison), the additional size isn’t really that much at all – but it does make a huge difference in screen real estate. Making the computing environment an exciting pleasure means I’m more apt to read more books, play more games, and watch more video. And, as I continue to use this tablet my perceptive need for things increases. After watching a particular movie, I see references to something else I like – and I’m immediately drawn to rent it on the spot so it shows up in my Amazon “Watch List” so I remember to watch it later.

But, more than upgrade upgraded specs, Amazon has now delivered an even richer Alexa experience to this tablet. I talked about the new Settings and Features earlier today: Navigating the New Alexa Features on the New Amazon Fire Tablet.

I’ve talked about Alexa before. Here in our house, there’s not an area in our home where Alexa cannot hear you. She’s always available for home automation, helping with homework, simplifying the TV experience (though Fire TV), adding music to the soundtrack of our life, calling my wife’s cell phone, filling out our grocery list, and other things. But, with this new tablet integration, Amazon has essentially delivered an Echo Show for less money and with more capability. I’m still trying to determine the differences that might make the Echo Show a good deal over this tablet. So far – no luck.

Is this a good tablet? Yes.

Does it accomplish the intent of drawing me into the ecosystem?  Absolutely.

If you’re full-in or even partially into the Amazon ecosystem, this all-new Fire HD 10 tablet is a worthy sidekick.

I have the 64 GB version (with special offers) which costs a bit more, but was bitten by low storage space early on in my Amazon tablet ownership – so I always opt for the larger storage model.  However, there’s a 32 GB version, too which costs just a little less.


  • Brilliant 10.1″ 1080p Full HD display (1920 x 1200), up to 1.8 GHZ quad-core processor, 2 GB RAM, and up to 10 hours of battery life
  • Our largest display, now with over 2 million pixels, stereo speakers, Dolby Audio, and dual-band 802.11ac Wi-Fi—perfect for watching Full HD video, playing games, reading magazines, and streaming content seamlessly
  • Use Alexa hands-free mode to pause videos, play music, open apps, show sports scores, display the weather, and more—just ask (available soon via software update)
  • 32 or 64 GB internal storage expandable by up to 256 GB (using the microSD slot). Watch downloaded videos anywhere with a Prime membership, Netflix plan, or Showtime subscription.
  • Enjoy millions of movies, TV shows, songs, Kindle eBooks, magazines, Android apps, and games—including Netflix, Facebook, HBO, Spotify, and more
  • Prime members get unlimited access to over a thousand books and magazines, millions of songs, and thousands of movies and TV episodes—at no additional cost
  • Get exclusive Amazon features, including ASAP, X-Ray, On Deck, Blue Shade, and FreeTime Parental Controls



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A community professional, keynoter, and evangelist who has driven social media and marketing strategies, editorial successes, delivered customer successes and built some of the largest and longest-running online communities. Rod has created, managed and grown small, medium, and mega-sized conferences; run entire editorial teams to deliver record traffic and market leadership; as product manager, directed the success of hundreds of product releases; supported sales and marketing to ensure customer success; developed, run and sold businesses; written thousands of technical articles, white papers, case studies, and technical documentation; hosted and delivered hundreds of attendance shattering webinars and virtual tradeshows; and delivered keynote speeches and sessions at a wide variety of events including conferences, webinars, events, and user groups.

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