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Amazon

Rebranding Complete, Prime Photos Becomes Amazon Photos

Rebranding Complete, Prime Photos Becomes Amazon Photos

Amazon recently rebranded its Amazon Drive desktop app to instead be called Amazon Photos. When companies make changes like this, you generally have to keep an eye out for what’s next because that’s not always the end of it.

Amazon today has now also rebranded its entire cloud storage service from Prime Photos to Amazon Photos (to match the app’s new name).

Amazon says that nothing has changed but the name:

Prime Photos is now Amazon Photos. Our name has changed, but the storage benefits haven’t. All Amazon customers get 5 GB of storage. Prime members get free unlimited, full-resolution photo storage + 5 GB video storage.

However, it may not seem like it but this is a pretty significant change, considering Amazon’s competition for cloud storage (Microsoft, Google) continue to push their offerings as a full service file storage. Rebranding and refocusing from file storage to just photo storage doesn’t yet tell the whole story here and is still probably not the end of it.

Amazon Photos is free online photo storage to Amazon Prime members, who can save and share unlimited photos on desktop, mobile, and Fire devices. Amazon Prime members get unlimited photo storage, 5 GB of storage for videos, document, and other files for themselves. They can also invite up to five friends or family members to receive unlimited photo storage, and collect photos together in the Family Vault.


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