Each year at Microsoft’s developer conference, the company has to continually court potential developers who have strayed from the pack in the last year. The company has to continually find ways to coax them into developing for the Windows ecosystem. Through the many announcements on day one, a single message seemed to standout as what Microsoft believes is the important message for this year. Amid a cut-throat competitor landscape in almost all areas of operation, Microsoft continues to expand its portfolio and reach through innovations and massive customer acquisition.
Today, developers building on top of Microsoft’s platforms are able to reach over 500 million Windows 10 monthly active devices, 100 million commercial Office 365 monthly active users and more than 140 million monthly active users of Cortana. There are 12 million organizational entities in Azure Active Directory, representing the depth and breadth of small, medium and large businesses using cloud services. What’s more, 90 percent of the Fortune 500 firms are using the Microsoft Cloud.
So, the message seems to be that any developer would be crazy not to build for the Microsoft product library, simply because it serves more people and more potential customers.
Looking for an awesome, no-nonsense technical conference for IT Pros, Developers, and DevOps? IT/Dev Connections kicks off in San Francisco in 2017!