Microsoft today has announced an enhanced partnership with Spotify, while also announcing the end of its Groove music service.
…we’re expanding our partnership with Spotify to bring the world’s largest music streaming service to our Groove Music Pass customers. Beginning this week, Groove Music Pass customers can easily move all their curated playlists and collections directly into Spotify. Plus, you may be eligible for a 60-day free trial of Spotify Premium.
We will continue to invest in and update the Groove Music app on all Windows devices to support playback and management of owned music, but after December 31, 2017, the Groove Music app will no longer offer the option to stream, purchase, and download music.
Microsoft has never done well in the consumer services market. Zune, Kin, Windows Phone, etc., etc. The company is still currently holding on to its Movies & TV options, but that could also be in jeopardy if history is any indicator.
Microsoft has a FAQ setup already to help paying Groove customers understand their options: Groove Music and Spotify: FAQ
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