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AI / Alexa / Amazon

How Ford is Integrating Alexa into ALL of Its Cars

The implementation of Alexa into Ford’s automobile lineup should prove both interesting and valuable – if it works. Implementation is always the issue – even for great ideas. Ford used Microsoft’s Sync product in its vehicles, and the idea was promising, but the automaker ended up botching the implementation.

If the company is successful, here’s a sampling of what to expect:


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A community professional, keynoter, and evangelist who has driven social media and marketing strategies, editorial successes, delivered customer successes and built some of the largest and longest-running online communities. Rod has created, managed and grown small, medium, and mega-sized conferences; run entire editorial teams to deliver record traffic and market leadership; as product manager, directed the success of hundreds of product releases; supported sales and marketing to ensure customer success; developed, run and sold businesses; written thousands of technical articles, white papers, case studies, and technical documentation; hosted and delivered hundreds of attendance shattering webinars and virtual tradeshows; and delivered keynote speeches and sessions at a wide variety of events including conferences, webinars, events, and user groups.

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