Wal-mart is in a big strategy move to combat Amazon from all sides. The company has recently announced 3-day guaranteed delivery without a membership fee and is also rumored to be working on its own drone delivery system.
Now, the company is also attempting to compete with Amazon’s streaming movie business. Wal-mart owns the VUDU streaming movie service and is now offering to convert DVDs and Blu-ray movies to streaming versions for its owners. Using just an app on a smartphone, movie owners can scan the bar code of the original case and Wal-mart will enable a streaming version for $2 per movie. Upgrade the movie to an HD version and it will cost you $5.
Of course, there’s a catch. The movie will only be available through the VUDU streaming service or devices that support a VUDU streaming app. You also need a VUDU login and the electronic media will not transfer. It also requires geolocation for the address configured in the VUDU user profile. This tactic ensures that someone can’t just walk into a Wal-mart or Best Buy and just start scanning movie bar codes.
Movie Lovers, Rejoice: Walmart’s Vudu Launches First Mobile Service that Transforms DVDs and Blu-rays into a Digital Collection
Vudu’s Mobile Disc-to-Digital is Available Starting Today for Nearly 8,000 Movies
SUNNYVALE, Calif. – March 23, 2017 – Vudu, Walmart’s subscription-free, premium video streaming service, announced today the launch of the first mobile offering to convert DVDs and Blu-rays into digital libraries, right from a customer’s phone. Available beginning today, March 23, at 12:00 p.m. EDT, Mobile Disc-to-Digital turns DVDs and Blu-rays into digital movies* with a simple scan through the Vudu app. These movies can then be viewed on hundreds of Vudu-enabled devices including televisions, Blu-ray disc players, gaming consoles, streaming players and through the Vudu app on phones and tablets.
Over the past several years, Vudu has seen increased demand for its offerings that bridge physical and digital entertainment, including its in-home Disc-to-Digital service and InstaWatch, which automatically sends customers a digital copy of eligible DVDs or Blu-ray discs purchased at Walmart stores and on Walmart.com.
“The average movie collector owns nearly 100 DVDs and Blu-rays.** We know these customers have invested a lot into building their physical movie collections,” said Jeremy Verba, general manager, Vudu. “As more and more customers create digital libraries, we are constantly looking for ways to help them unlock additional value from the movies they already own.”
Mobile Disc-to-Digital works on iPhones and Android devices and is available for nearly 8,000 movies from Lionsgate, Paramount Home Media Distribution, Sony Pictures Home Entertainment, Twentieth Century Fox Home Entertainment, Universal Pictures Home Entertainment and Warner Bros. Home Entertainment. Additional titles will be added in the coming months.
Movie fans can convert a DVD to SD or a Blu-ray disc to HDX for $2. To upgrade DVDs to HDX, it will cost $5 per title. All Vudu users will receive one complimentary first-time mobile conversion.
Mobile Disc-to-Digital conversions must take place at a customer’s home / billing address. Mobile Disc-to-Digital works in three easy steps:
- Scan – Navigate to Disc-to-Digital in the Vudu app and scan the barcode on the physical disc case.
- Convert – Choose SD or HDX. Submit one title or scan all of your movies before submitting.
- Watch – Watch your movies on any Vudu-enabled device.
“Like Walmart, at Vudu we’re always striving to save our customers time and money,” added Verba. “Our Mobile Disc-to-Digital service is a key part of Vudu’s broader effort to make digital entertainment access simple and convenient.”
For more information on Vudu, visit www.Vudu.com.
*Customers need a free UltraViolet account in order to use Mobile Disc-to-Digital
**Fox Media & Tech Tracker – 2016
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With more than 100,000 titles that can be watched on movie lovers’ favorite devices, Vudu gives users anytime, anywhere access to favorite movies and television shows. At home or on the go, online or offline, Vudu delivers a premium entertainment experience with the latest in digital video and entertainment technology, including 4K Ultra High Definition, Dolby Vision HDR and Dolby Atmos Cinema Sound.
Wal-Mart Stores, Inc. (NYSE: WMT) helps people around the world save money and live better – anytime and anywhere – in retail stores, online, and through their mobile devices. Each week, over 260 million customers and members visit our 11,695 stores under 59 banners in 28 countries and e-commerce websites in 11 countries. With fiscal year 2017 revenue of $485.9 billion, Walmart employs approximately 2.3 million associates worldwide. Walmart continues to be a leader in sustainability, corporate philanthropy and employment opportunity. Additional information about Walmart can be found by visiting http://corporate.walmart.com on Facebook at http://facebook.com/walmart and on Twitter at http://twitter.com/walmart.
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