Microsoft’s community engagement focus has come and gone over the years. The company has enthusiastically started but then stopped many different programs. Usually, Microsoft strengthens its community focus when the company’s revenue is flowing and company outlook is good. And, when the company’s outlook isn’t so great, it starts cutting community efforts first, followed by marketing jobs, and then a complete revamp of its sales organization and licensing structures.
This time seems different – but who really knows? Maybe there’s something on the horizon we’re not aware of yet.
Microsoft today is sending Dear John letters out to those who signed up for early access to a new community program it was working on call the Community Leader Zone. Stating that the program was not aligning with Microsoft’s goals, the company is terminating it.
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