Amazon today is announcing changes to its Twitch offerings, in particular, the company will no longer offer ad-free streams by default. Ad-free is still possible, but only through a new subscription offering called Twitch Turbo. Twitch Prime members can use subscription tokens pay for channel-specific ad-free viewing.
When we launched Twitch Prime we were determined to give streamers and their viewers the best value in gaming. And since then we’ve seen the Twitch community take advantage of Twitch Prime perks like monthly channel subscriptions to support favorite streamers, Free Games with Prime, and in-game loot for games like Fortnite, PUBG, Hearthstone, and more. On top of everything you get through Amazon Prime, this year alone we’ve offered members more than $1,000 worth of games and loot.
As we have continued to add value to Twitch Prime, we have also re-evaluated some of the existing Twitch Prime benefits. As a result, universal ad-free viewing will no longer be part of Twitch Prime for new members, starting on September 14.
Members with monthly subscriptions will continue to get ad-free viewing until October 15. If you already have an annual subscription, or if you upgrade to an annual subscription before September 14, you will continue with ad-free viewing until your next renewal date.
Advertising is an important source of support for the creators who make Twitch possible. This change will strengthen and expand that advertising opportunity for creators so they can get more support from their viewers for doing what they love. You can read more details on this change our recent blog post
All other Twitch Prime benefits, like monthly channel subs, monthly games and loot, and chat badges are not changing. You can still get channel-specific ad-free viewing as part of Twitch Prime by using your monthly subscription token on a channel that has ad-free viewing for subscribers turned on. Plus, all Twitch viewers can get ad-free viewing across all channels by subscribing to Twitch Turbo. And with your Twitch Prime membership you can still take advantage of all the other Amazon Prime benefits, like free two-day shipping and access to Prime Video and Prime Music.*
Thank you for being a Twitch Prime member. We look forward to bringing you even more amazing loot, games, and benefits over the coming year.
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