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AI / Alexa / Amazon

Amazon Adds Alexa to Its Music App

Earlier this year, Amazon added an Alexa option to its mobile shopping app. This seemed a strange mashup to most customers, but made a lot of sense from a business perspective. Customers could use Alexa’s powerful AI to search and order products.

Now, the company has done something that makes a bit more sense. It has added an Alexa button to its Amazon Music app. Using the new Alexa option in the app (an update to the app is available for both iOS and Android now), customers can ask Alexa to play a specific song, album, artist, or even request songs by activity – pretty much the same as customers can do using an Alexa Echo device.

Amazon is now calling this functionality “push-to-talk” which sounds like an old Nextel technology. What this means is that Alexa isn’t always listening, you have to tap the in-app Alexa button to make get her to start listening.

Alexa push-to-talk button

Amazon hasn’t released numbers, but tentative third-party reports show that, using Alexa interoperability, the company is seeing a rush of new subscribers to its music services. Amazon is quickly becoming a media service giant with its Prime Music, Amazon Unlimited music, and movie and TV channels. Customers are continually complaining of problems with third-party music integration with Alexa like those from Spotify, and one of the proposed customer community solutions is always to switch to Amazon services. Not surprisingly, Amazon’s services work best with its devices.

More details here: Alexa on Mobile

Alexa is available for Amazon devices Echo, Dot, Tap, Echo Show, Echo Look, Dash Wand, Fire tablets, and Fire TV, Amazon Fire TV Edition TVs, in the Music app, but also on iOS, Android, and the web with Reverb.ai.


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A community professional, keynoter, and evangelist who has driven social media and marketing strategies, editorial successes, delivered customer successes and built some of the largest and longest-running online communities. Rod has created, managed and grown small, medium, and mega-sized conferences; run entire editorial teams to deliver record traffic and market leadership; as product manager, directed the success of hundreds of product releases; supported sales and marketing to ensure customer success; developed, run and sold businesses; written thousands of technical articles, white papers, case studies, and technical documentation; hosted and delivered hundreds of attendance shattering webinars and virtual tradeshows; and delivered keynote speeches and sessions at a wide variety of events including conferences, webinars, events, and user groups.

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