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AI / Alexa / Amazon

Alexa Skills: Promoting Amazon Original Shows

This may be a first, but Amazon has now released a new Alexa skill that helps promote one of its original streaming series, Bosch.

Bosch is a pretty good crime drama – at least what I’ve seen of it. The language gets out of hand constantly, so I’ve personally only watch a few segments here and there. However, its interesting to me that Amazon has put up new rules about how skill builders can or cannot use ads in their developed Alexa apps, but the company is fine using a skill to advertise one of their original shows. Some will probably say its not the same thing, but I think it is. Still it represents a possible new avenue for promotions and could prove to be a loophole.

This new Bosch skill follows some of the earlier adventure skills where you use your voice to navigate down different paths while trying to solve a mystery – except this one includes the actual Bosch streaming series cast members.

Join Harry Bosch and members of the cast of Bosch, Season 3 in an interactive mystery. A young woman has disappeared and Bosch has given you one day to find her. Avoid false leads and missteps by making the right “detective’s choice” at each fork in the road.

Where to get it: You can locate the BOSCH: A Detective’s Case Skill in the Amazon Alexa app, enable it using your voice, or use the following web link: BOSCH: A Detective’s Case

Alexa is available for Amazon devices Echo, Dot, Tap, Fire tablets, and Fire TV, but also on iOS, Android, and the web with Reverb.ai.


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A community professional, keynoter, and evangelist who has driven social media and marketing strategies, editorial successes, delivered customer successes and built some of the largest and longest-running online communities. Rod has created, managed and grown small, medium, and mega-sized conferences; run entire editorial teams to deliver record traffic and market leadership; as product manager, directed the success of hundreds of product releases; supported sales and marketing to ensure customer success; developed, run and sold businesses; written thousands of technical articles, white papers, case studies, and technical documentation; hosted and delivered hundreds of attendance shattering webinars and virtual tradeshows; and delivered keynote speeches and sessions at a wide variety of events including conferences, webinars, events, and user groups.

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