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AI / Alexa / Amazon

Alexa-enabled Product of the Week: Sugr Cube Minimalist Wi-Fi speaker

With Alexa’s ever-increasing popularity, new Alexa-enabled products deliver almost daily. Some are duds – some are interesting and valuable. Each week, we take a look at new and important Alexa add-on hardware you might want to consider adding to your Alexa device farm.

Alexa is available for Amazon devices Echo, Dot, Tap, Echo Show, Echo Look, Dash Wand, Fire tablets, and Fire TV, Amazon Fire TV Edition TVs, but also on iOS, Android, and the web with

This week’s hardware: Sugr Cube Minimalist Wi-Fi speaker

Description: Sugr Cube puts music, information and convenience at your fingertips. Accurate motion sensing makes music control easy. Connects to your home or office Wi-Fi for uninterrupted wireless streaming music. The beautiful wooden housing delivers rich sound and a modern look to any home. Simple and stylish, Sugr is a natural way to listen to music and a helpful home assistant.

Real world use: The Sugr Cube is obviously a play on the shape of this device, but even more than that, it’s a description of the simplicity of design and function. The speaker has a barebones look that appeals in any room its placed in. Unlike other Alexa-enabled speakers, this particular device requires human touch to function – more like the original function of the Amazon Tap than the always listening Echo and Dot. The Amazon Tap, of course, now has always-on listening capability, too, after updates.

To start the Sugr Cube’s Alexa listening mode you double-tap the speaker. The other functions such as play, pause, FF, and Rewind all require a series of taps, too.


  • Wi-Fi speaker, compatible with iOS devices, Windows, Android, Mac/PC. At a little over 4″ in each dimension, Sugr Cube is a portable form factor for any place in a house.
  • Connectivity: 2.4GHz Wi-Fi only, Airplay, DLNA, Spotify Connect, built-in radio stations and various other streaming services (5GHz is not available).
  • Touch & Motion Control instead of buttons to feel the simplicity. Tap top of Cube to start/stop playback, or tilt left/right 45 Degree to skip tracks. It works more easily than you expect.
  • Each Cube is unique with Cherry or Maple wood; Up to 24 hours of nonstop playtime with built-in 6000 mAh Li-Ion rechargeable battery and storage for hundreds of songs with built-in 4GB flash memory.
  • Download free Sugr Cube app for iPhone, iPad and Android devices; Cube app built-in “Magic Bass” function is really nice-to-have for bass performance.


Where to get the hardware: Amazon has the Sugr Cube for $159.00: Sugr Cube Minimalist Wi-Fi speaker


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A community professional, keynoter, and evangelist who has driven social media and marketing strategies, editorial successes, delivered customer successes and built some of the largest and longest-running online communities. Rod has created, managed and grown small, medium, and mega-sized conferences; run entire editorial teams to deliver record traffic and market leadership; as product manager, directed the success of hundreds of product releases; supported sales and marketing to ensure customer success; developed, run and sold businesses; written thousands of technical articles, white papers, case studies, and technical documentation; hosted and delivered hundreds of attendance shattering webinars and virtual tradeshows; and delivered keynote speeches and sessions at a wide variety of events including conferences, webinars, events, and user groups.

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