Huh? Seriously. Apparently, in May 2012 InControl was granted the registered trademark for the phrase “Asset Intelligence”.
How is this possible? If you do a quick web search you’ll see the phrase “Asset Intelligence” on thousands of web sites, and a lot of those are on Microsoft properties. How will this effect the content on the web?
As a follow-up, Steve gave some excellent insight in the comments section of this post. I wanted to highlight them directly into the article so you can get them first-hand, without dropping down to the comments section (unless, of course, you want to comment, too). Steve was a co-founder and VP of product management at AssetMetrix when it was sold to Microsoft, so he knows about this stuff.
Here’s what Steve had to say:
Here’s the link from the comment for those that want to read it: http://tess2.uspto.gov/bin/showfield?f=doc&state=4007:410aq3.2.8