Twitter Army at TechEd 2012, what you need to know

What a great way to kick-off TechEd 2012!  As in previous years, we’re looking to gather all the best Tweeters to help provide extra value for for those attending TechEd and those who are not able to attend this year.

As you probably already know, myITforum runs a very successful community event (among other community events), called the Twitter Army, at Microsoft conferences. The intent of the Twitter Army is to take the original idea of “Tweetups” and expand on it quite a bit. We have run this at past TechEd’s and also at past Microsoft Management Summits. The event is fun and ultimately rewarding to all those involved. For example, at the end of the week we give away a grand prize to a participating individual, based on certain criteria during the week, and other prizes to various other participants.

The biggest benefit is the ability to generate great community content about TechEd 2012 for those either not able to attend (sitting at home wishing they were there), or those attending a large conference where it’s hard to maintain every little announcement or every little piece of information. Also, it’s a great benefit to Microsoft and other participating vendors to see feedback directly about the conference, the sessions, the meals, the announcements, the closing parties – everything – even about the venue and surrounding area. All of this information is valuable and can be consumed by someone.

Time and Place

On Monday morning, June 11, 2012 of TechEd 2012, at 7:30am-8:30am we will meet in OCCC Room N230 to register Twitter handles of those who want to participate, handout special Twitter Army badges, and have an hour long session on how to participate, what to expect, and how to win the prizes.  We’ll have Microsoft folks on hand this year to speak for a bit about what Microsoft is doing from a social media perspective.  You’ll definitely find this interesting.

Concise Schedule:

Twitter Army Briefing
June 11, 2012
OCCC Room N230

twitter army button 2012You can get a head start by download the TechEd 2012 Twitter Army Guide (346.7k).  During our Monday morning session, this is part of the information we’ll be covering.

Once the session is over, the clock starts ticking and we start tracking content.  All of the content is tracked so we know who the prizes will be awarded to!


What if I can’t attend the kick-off briefing?

We realize the timing of the Twitter Army briefing may not fit everyone’s schedule, as some will still be registering for the conference.  So, this year, we’re offering something extra special.  If you still want to participate, but can’t make the briefing, do two things…

  1. Grab the official Twitter Army Guide and memorize it. Keep it handy on your laptop or mobile device for referencing all week. Download: TechEd 2012 Twitter Army Guide (346.7k)
  2. Send an email to admin@myITforum.comand include the following information:
    1. Full name
    2. Twitter handle
    3. Preferred email address (if different than sending email)

And, of course, stop by the Twitter Army HQ to pick up your official Twitter Army badge.

Twitter Army HQ

Twitter Army HQOne additional, cool feature for the Twitter Army at TechEd this year is your very own lounge called the Twitter Army HQ, where Twitter Army members can hang out, network, rest your feet, and recharge (charging stations will be on hand).

The Twitter Army HQ will be open (in the Expo area) from 12pm-2pm each day of TechEd 2012.


This Year’s Prizes

Of course, it helps to know what you are actually vying for by participating in the Twitter Army during the week. Here’s what we have for you:

  1. (1) Grand Prize:  Dell XPS13 Ultrabook – donated by Gold Sponsor, SolarWinds (booth #1901)
  2. (1) 2nd Prize is a Kindle Fire w/case and $50 gift card – donated by Silver Sponsor, Specops Software (booth #606)
  3. (3) Additional prizes of XBOX Live 1 Year Gold Memberships will be awarded – donated by Microsoft

The winners will be announced over Twitter on June 14th, 2012 starting at 1:00pm EST.  The Dell laptop will be picked up at the SolarWinds booth #1901.  All other prizes will be presented at the Twitter Army HQ.

Dell XPS13 Ultrabook

Kindle Fire

XBOX Live Gold Pass

By combining our forces, and putting together our “Twitter Army”, we can help others at the event get the most out of it, but also help those who cannot attend this year to still be part of the community fun and event happenings.

Everyone is invited!  See you there!!!

BTW: Can’t attend TechEd 2012?  You can still watch all the TechEd 2012 goodness as the Twitter Army provides you with up-to-the-minute content on the Twitter Feed page:

You can also capture TechEd 2012 information and news in the TechEd 2012 Survival Guide or join the TechEd Community Group.


Specific Grand Prize Info

Throughout the Duration of the Giveaway, the top 10 Entrants that have the most retweets about TechEd 2012 and its related activities will receive one (1) entry into a random drawing.  At the end of the contest time period, one winner of the top 10 Entrants with the most retweets will be selected to win the Prize.   The odds of being selected as one of the top 10 Entrants will depend on the relative performance of all Entrants.

To be counted in the competition, all tweets must be sent using the appropriate hashtags that are relevant to TechEd 2012.  All appropriate hashtags are explained in the Twitter Army TechEd 2012 Guide here:

Of the top 10 Entrants who had the most retweets, one winner will be selected in a random drawing held June 14, 2012 at 1:00 p.m. EDT.  The winner must be on-hand to receive the prize.  The odds of being selected depend on the number of eligible entries received.


Written by , Posted .


  1. Why are the session hash tags different from what Microsoft is showing in the Content Catalog? Microsoft uses #TE as the prefix, not #msTechEd.

Leave a Comment

You must be logged in to post a comment.