Setting the 'Right' expectations with customers early
That rate is too high, it will just scare them away. Let’s not make the project sound too complicated. Let’s not bring it up now.
How many times have you said that? I am myself guilty of wanting to defer the tough conversations with customers for fear of rocking the boat. To be seen as a trusted advisor, it is critical that right expectations are set at the very early stages of the project, irrespective of whether the customer wants to hear it or not. It is much better to live in reality than just saying what the customer wants to hear.
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