Intrinsic or Intrinsiq?

Similar names, very different services.  I don’t know why I think this is so funny.

Founded in 1997, Intrinsic Technologies is a privately held company headquartered in Lisle, Illinois. Intrinsic is a technology service provider and thought leader focused on Microsoft Infrastructure solutions. Intrinsic helps customers improve the performance of their businesses through expert alignment of business processes and technology.

IntrinsiQ is the premier source for US oncology data and analysis. IntrinsiQ’s market leading software application, IntelliDose®, captures the treatment decisions and details of over 17,000 patients a month, creating an unrivaled database of accurate, detailed and timely information about the medical oncology care process. This database is the foundation of products and services that are designed to uniquely address the business issues and decisions to the pharmaceutical product manager, market researcher and financial analyst.