SMS Alliance in the news: Fishing for Compliments: How to Land Great Customer References
Should I request a customer reference before or after we do a project?
Unless you've already worked successfully with the customer several times, wait until the engagement is over, recommends April Balsamo, marketing and alliances manager at Intrinsic Technologies LLC, an infrastructure solutions provider and Microsoft Gold Certified Partner headquartered in Lisle, Ill. "It's kind of premature, if a customer has never used you, to have them comment on how successful the engagement is going to be" before it even begins, Balsamo points out.
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