Does anyone even read advertisements in magazines any more?

I rarely read a magazine these days, due to the steady influx of more timely information through email, blogs, web sites, etc.  But, when I do sit down with a magazine on a rare occasion, I really don’t read through the advertisments.  Does anyone really read advertisements any more?

TechNet magazine is trying to find that out, it seems.  I received an email today from the TechNet magazine folks, asking me to take a survey.  I’d be very interested in the results of this survey.  Anyway, here’s what they sent me:

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You are receiving this e-mail because you are a subscriber to TechNet Magazine. We have commissioned Signet Research Inc. to conduct a survey for us. You are one of a select group of readers that we are contacting. It is, therefore, very important that we hear from you as soon as possible.

Please click on the address below or copy and paste the address onto your browser. You will be shown ads that appeared in a recent issue and asked which you remember.

http://www.signetresearch.info/TechNetmag/

Your input will be a great help to us. Looking forward to hearing from you.

Sincerely,

Gwen Clark

Sales and Marketing Coordinator

TechNet Magazine

If you experience any difficulty or would like to contact us, we can be reached at feedback@signetresearch.net

TechNet Magazine

600 Harrison Street

San Francisco, CA 94107 USA

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