Caught this announcement on Engadget today that Windows 7 phones will be sold through all five mobile operators in the UK.

Instead of just o2, who got exclusivity on the iPhone in the UK.

This is real good news for competitive data plans, and a better handset price. Competition has a habit of doing this sort of stuff.

Steve Jobs may of missed a trick here by being so selective network-wise. I think they, Apple, shot themselves in the foot by being so selective. One operator, o2, cannot really cope with the amount of iPhones on their network so the experience becomes degraded. I read that the phones software isn't kind to the Cells that o2 shares\rents out with the competition either.

I guess with this Windows 7 phone being spread across five operators, things are going to get very interesting soon :-)

Read the complete post at http://wmug.co.uk/blogs/r0b/archive/2010/09/22/windows-7-phone-confirmed-to-be-available-on-all-five-uk-mobile-operators.aspx