Sprint's unlimited $99 plan to include data
Well, Verizon and AT&T announced unlimited voice plans at $99. Looks like Sprint countered with a $99 plan that includes data:
Following the lead of its competitors, Sprint Nextel Corp. on Thursday unveiled a $99.99 pricing plan that gives customers unlimited minutes, text messages, e-mail, Internet access and other wireless service applications.
The company's "Simply Everything" plan is similar to arrangements that AT&T Inc. and Verizon Wireless, both ahead of Sprint Nextel in the cell phone market, and T-Mobile had announced Feb. 19.
Thursday's announcement comes the same day the Overland Park-based company reported a $29.5 billion fourth-quarter loss.
"This is a bold, unprecedented move," Sprint Nextel CEO Dan Hesse said in a written statement. "Customers want these applications, but without complexity and without having to worry about their bill."
One significant difference between Sprint Nextel's plan and those of its competitors, the company said, is that the plan offers an incremental $5 discount for as many as five different phone lines on one bill in an apparent move to attract families to the plan.
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