Is Blackberry giving up on the Enterprise?
Why is it that almost all news these days related to the RIM Blackberry is geared towards the consumer markets?
Research In Motion has leapt into the retail consumer market with products such as its pink BlackBerry Pearl, a candybar-shaped e-mail phone stuffed with multimedia goodies, exposing itself to shoppers' fickle tastes and competition from Apple Inc's (AAPL.O) iPhone.
Its devices now include more "lifestyle" features like television, music players, cameras and Facebook social-networking software for broad appeal.
"I think the whole social networking phenomenon is quite substantial," RIM's co-Chief Executive, Jim Balsillie, told Reuters in an interview.
His comment highlights a big shift for the Canadian company, which first made its name supplying blocky handsets that executives, lawyers and politicians used to send secure e-mails to their offices and clients.
Their growth is now coming primarily from consumers, not enterprises. Have they given up on enterprise customers?