LG Mobile Phones, Paramount, Marvel team up on Iron Man
LG Electronics MobileComm U.S.A., Inc. (LG Mobile Phones) announced its partnership with Paramount Pictures and Marvel Studios to launch a multi-faceted campaign to promote the role of technology in the upcoming Marvel Studios film "Iron Man," to be distributed by Paramount Pictures. Ehtisham Rabbani, vice president of product strategy & marketing of LG Mobile Phones, LeeAnne Stables, senior vice president worldwide marketing partnerships, Paramount Pictures and "Iron Man" director Jon Favreau announced the partnership at the 2008 International CES, the world's largest consumer technology trade show.
Prior to the film's May 2, 2008 release date, LG will unveil advertising, as well as retail, online and consumer electronics industry initiatives to showcase the company's high-tech expertise and "leading role" in developing sophisticated and aesthetically pleasing multimedia devices.