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Microsoft "Halo 3" 1st-day sales hit $170 million

Microsoft Corp's "Halo 3" video game set an opening-day U.S. sales record of $170 million, outdoing any video game or movie debut and giving the company's money-losing entertainment unit a strong boost toward profitability.

Alien-shooting fans also surged onto Microsoft's Xbox Live online service. More than a million members took up virtual arms in "Halo 3" in the first 20 hours on September 25, the day the game debuted, Microsoft said on Wednesday.

"Halo 3" easily surpassed its predecessor, 2004's "Halo 2," which racked up $125 million on the first day. The $60 game also beat the $59 million U.S. opening-day movie box office record, set by "Spider-Man 3".

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Posted: Sep 26 2007, 09:00 PM by jgormly | with 1 comment(s)
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# September 27, 2007 9:09 AM