Two reasons the iPhone is hot
Check this out. This was posted in a recent article:
Clearly, the iPhone is hot, but why?
Two reasons, said Jen O'Connell, author of "The Cell Phone Decoder Ring," a book that helps readers pick a cell phone.
First, O'Connell recognizes the power of the publicity machine at Apple, famous these days for its Mac notebook computers and iPod music players. "They give just enough information for people to freak out over it," said O'Connell, who credits the company as having enough reach to touch her grandmother in Montana. Though Steve Jobs, Apple's iconic co-founder and chief executive, introduced the phone in January, the company did not announce the phone's release date until it began airing television commercials last Sunday. The ads can also be seen on the company's Web site (www.apple.com/iphone) and on YouTube, which already has spoofs of the commercials posted.
But O'Connell also believes the hype around the iPhone is because of its uniqueness.
"This is nothing like anyone else has manufactured before," she said. "It looks cool and the way you interact with it is cool. I'm drooling at the mouth to get one."
OK, I can buy the first reason, it is what I expected. But the second reason given? The iPhone "uniqueness"? "This is nothing like anyone else has manufactured? Excuse me? Good lord. A phone/music player that is also completely touch-screen is unique and never been done before? Again, GOOD LORD.