YouTube goes mobile
YouTube, a consumer media company that enables people to watch and share original videos through a Web experience, today announced that, in early December, its leading video entertainment service will be available to people on mobile devices. In its first strategic mobile distribution agreement, YouTube will enable Verizon Wireless V CAST consumers to access a selection of YouTube videos from their mobile phones exclusively for a limited time.
In this landmark arrangement, YouTube will deliver a sampling of the most popular videos to Verizon Wireless’ V CAST subscribers in the United States. With the largest community for online video entertainment, YouTube’s move into the mobile space will enable a new audience of mobile users to enjoy entertaining videos virtually whenever and now wherever they want.
“We are excited to launch our new mobile service and to partner with Verizon Wireless to bring YouTube videos to a new audience,” said Steve Chen, chief technology officer and co-founder of YouTube. “People want to be entertained in a way that fits their individual lifestyle. This service offers our community and Verizon Wireless subscribers a new opportunity to connect and engage with their favorite videos. We will continue to roll out more exciting partnerships and features for the mobile user over the coming year.”