Is it real or are they trying to generate hype?

The i-Mate K-JAM was finally posted to an internet site for sale (expansys.com).  When I checked earlier this morning, there were almost 400 available (they have a stock counter for how many are in inventory).  I checked two minutes ago, and the numbers are down to 231.  That’s almost 200 phones is a couple of hours.  It’s either going to be a big seller, or they’re trying to generate some sales hype.  If this keeps up, they’ll be out of stock by noon eastern. 

It’s not available on the expansys us site yet, the the i-Mate JAM is now down to $559 (with 66 in stock).

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