CNN in trouble?
CNN hemorrhaged more than half their audience from the 2001 Inauguration. The news network only averaged 779,000 viewers during Inauguration coverage from 10am-4pm with just 168,000 of those viewers landing in the coveted 25-54 demo.
Like CNN, MSNBC also suffered major losses, only averaging 438,000 viewers throughout coverage (141,000 in 25-54), down a whopping 68% over 2001 and faring even worse in primetime with just 385,000 viewers.
In contrast, Fox News averaged 2,581,000 viewers from 10a-4p (up 30% over 2001) and their 25-54 demo average of 705,000 came close to CNN's total coverage ratings yesterday.
Fox News anyone?